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--- It is
vital to consider the need to create change as well as manage it...
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The future
has already arrived - it is just not evenly distributed yet! |
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therefore |
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Do not go where the
path may lead - rather lead where there is no path and leave
a trail... |
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Change Creation and Change Management
(in Human Performance
Improvement)
Human performance
improvement professionals are often called upon to assist in change
management. However, it is vital to also consider the need to create
change as well as the need to manage it.
In order to
survive, every organization must react to change thrust upon it. As
reactive responses to change are operating, change creation is a
proactive way to improve organizational success.
Change creation
is the process whereby an organization and its people:
§
welcome, create, and accept change
as an essential component to achieve future success
§
describe, in measurable terms, the
future they want to define, design, and deliver
§
develop and implement a
comprehensive transition plan to create the designed future and
continuously improve it.
Change creation, while including change
management, moves beyond it while dignifying its importance.
Together, change management and change creation provide powerful
proactive and reactive approaches to successful performance
improvement.
So, what should the approach be for
performance improvement specialists for dealing with tomorrow? Peter
Drucker advises that if you can't predict the future, create it.
This is the essence of both change creation and Mega planning, which
is planning that starts by asking "What kind of world do we want to
help create for tomorrow's child (using our organization as a
vehicle)?"
As performance improvement professionals, we had
best be both reactive to unexpected change as well as becoming
proactive in our planning and doing, as suggested in the table
below.
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Comparison between Change
Creation and Change Management
CHANGE
CREATION CHANGE MANAGEMENT
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Proactive
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Reactive
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Be
benchmarked |
Benchmark
others |
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Being
pursued |
Catching
up |
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Setting
the standard |
Trying to
be competitive |
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Leading
|
Following
|
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Long-term
focus |
Short-term focus
|
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Vision
driven to add value |
External
events driven |
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Change-inviting mind-set
|
Responsive mind-set
|
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Create
change |
Expect
more change |
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Mega-level strategic planning
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Tactical
planning |
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Aligns
strategic, tactical, and operational planning
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Confuses
operational, tactical, and strategic planning
|
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Focuses
on all of the organization plus external clients and society
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Focuses
on parts of the organization |
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Change-champion executives
|
Change-responsive executives
|
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Performance improvement initiatives linked to mega-payoffs
|
Training
initiatives |
|
Education
for transfer to new and yet identified opportunities
|
Training
for transfer to known tasks |
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Learning
organization |
Organizational learning
|
|
Thrive
|
Survive
|
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"Be the
leader" |
"Be
competitive" |
|
Increase
effectiveness, efficiency, and value added
|
Increase
efficiency |
|
A
"system" approach |
A
"systems" approach |
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Focus on
external clients and society linking to organization mission
|
Focus on
organizational mission or "business 'needs"'
|
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Works to
reinvent a new corporate culture |
Works
within the current corporate culture |
Adapted from an
article by Roger Kaufman and Dale Lick in Performance in Practice
- an ASTD Newsletter: Winter 2000-2001; pp 8-9
For more
information:
Managing at the
Speed of Change by Daryl Conner, published in 1993 by Villard;
Innovation and Entrepreneurship:
Practices and Principles by Peter Drucker, published in 1985 by
Harper & Row; and Mega Planning by Roger Kaufman, published in 2000
by Sage. Also
available is Strategic Thinking: A Guide to Identifying and Solving
Problems (revised) by Roger Kaufman, jointly published in 1998 by
ASTD and the International Society for Performance Improvement.
Roger Kaufman is
a professor and director,
Office for Needs Assessment and Planning at Florida State
University, as well as a research professor of engineering
management at Old Dominion University. He is also a principal with
Roger Kaufman & Associates. He can be reached by email at
rkaufman@cnap.fsu.edu .
Dale Lick is a
professor at Florida State University and the past president of
Florida State University, University of Maine, and Georgia Southern
University. He can be reached by email at
dlick@lsi.fsu.edu
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